SUGAI WORLD is a Happy Design Gift Maker.

SUGAI WORLD, founded in 2011 in Tokyo, is a design gift maker with a playful attitude. Its history began with a fun sticky note called Mustache-it, a mustache-shaped sticky note. Our playful products are now sold at lifestyle shops, museum stores, and similar shops around the world. Our products are proudly made in Japan using eco-friendly materials. Enjoy SUGAI WORLD with a playful and happy attitude!

202, 2-12-4 Yoga, Setagaya-ku, Tokyo 158-0097 Japan
Tel / Fax:+81-3-5716-1963

USA Agent
Mira Design Corporation
231 W 39th Street, #1012, New York, NY 10018 USA
Tel: 212-921-5890 Fax: 212-921-5891
Email: sales@mirajapan.com



Q.1 What is SUGAI WORLD ?

We are a Tokyo based company that creates and manufactures “happy design” gifts. We plan and design all of our products and partner with Japanese manufacturers to help produce them. We are committed to creating unique and playful products for the gift and stationery markets. We manufacture our products from eco-friendly materials whenever possible.

Q.2 How did SUGAI WORLD, Inc. start?

During his daily commute in packed trains while working for another company, our founder, Yu Sugai, started writing down his ideas about products that he felt could make life more comfortable and fun. (He subsequently produced over 20 idea notebooks).
At first he just shared his ideas with friends, until one of them said “Your ideas are so fun, why don’t you realize them?” “Why not ?”, Sugai said, “Let’s do it!”
So In 2011, we made our first product called “Mustache-it”, which was a mustache shaped sticky note that we produced exclusively for the next 2 years. “Mustache-it” became a big hit coinciding with the mustache-boom at that time. (Call it a beginner’s luck!) Then we produced a second product which led to a third. In 2013 we made our debut at the TOKYO GIFT show, and we first showed in the US market at NYNOW during the summer of 2018.

Q.3 What is the purpose of SUGAI WORLD products?

People in Japan work long hours in small spaces. Through our products, we hope to make their workday happier and more productive. We want to bring this same concept to the rest of the globe, too. Our mission is to “provide imagination and dreams to the world.”

Q.4 What is the dream of SUGAI WORLD?

To communicate with people through our products, which we believe will contribute to a more peaceful world.